Oddschecker Media Group expands Italian presence with SuperScommesse acquisition

  • Post published:November 23, 2023
  • Post category:News / iGaming

LONDON – (NOVEMBER 22, 2023) – Oddschecker Global Media (OGM), a global technology company that offers the world’s leading odds comparison site and a betting destination for millions of users, has this week confirmed the acquisition of acclaimed Italian sports network SuperScommesse from Catena Media.

The deal sees OGM further expand into Europe’s second-largest betting market to consolidate its position as the country’s number-one sports betting advertising company, organically complementing its other media partnerships already operational with Gazzetta (La Gazzetta dello Sport) and DAZN, which leverage tens of millions of unique users and two popular TV shows between them.

SuperScommesse furnishes OGM with deep local expertise, featuring a team that has proven itself adept at driving sustained growth in the market, allied to a recognisable and trusted local-language brand. In addition, its tech stack and tools will deliver network efficiencies to the acquiring group’s brands in other markets, while OGM’s own technology will improve SuperScommesse’s services and fan engagement across a loyal customer base.

Stuart Simms, CEO of Oddschecker Media Group, said of the acquisition: “As the growth of sports betting in this sports-mad market continues apace, we wanted to double down on our presence in this key territory. We see SuperScommesse as the ideal strategic complement to our strong Italian footprint.

“We’re looking forward to servicing its customer base with an enhanced product that combines the Oddschecker DNA with its well-regarded brand name and local expertise in a market that still has huge growth potential as it builds out an online, cashless identity.

“This digital tide is only rolling one way, so the synergies are as obvious as they are natural: the Italian market allows for odds comparison as a consumer service, and we remain the pre-eminent odds comparison provider.”

This latest acquisition will further bolster the effectiveness of the Confido Network, a cutting-edge affiliate partnership network – which covers over 1,000 deals from 200+ global operators – announced by OGM earlier in November 2023.

Tags: