• Post published:April 17, 2023
  • Post category:News / iGaming

Safer gambling firm Mindway AI has appointed two established industry experts, as it looks to expand its business development team.

Stephen Aupy has joined the firm as Business Development Manager and will help lead the software company in its planned growth and expansion to improve and accelerate player protection into multiple global markets.

Stephen Aupy, Business Development Manager, Mindway AI


Aupy joins the business after almost five years with safer gambling solutions provider Gamban as VP of Strategic Partnerships and Business Development Manager. Mindway AI has also added Niamh Gallagher as its Social Media and Marketing Manager.

Niamh Gallagher, Social Media & Marketing Manager, Mindway AI


Gallagher joins the company from consultancy Usability Digital, where she was Head of Marketing. Prior to that, Gallagher spent over six years at industry publisher EGR Global as Group Head of Content and Head of Event Content.

On the dual appointment, Rasmus Kjaergaard, Mindway AI CEO said:

“I’d officially like to welcome Niamh and Stephen to the team and say how thrilled we are to have you both on board. This is a huge milestone for Mindway AI as we continue our journey to becoming a major force for player protection in the global gambling industry.”

Mindway AI was established in 2018 founded as a spin-out from Aarhus University in Denmark and boasts multiple industry accolades from Casino Guru, EGR Global, SBC, VIXIO and more. The company has software which is built on insights from neuroscience, actively running in over 40 jurisdictions with the GameScanner product detecting more than 6.5 million active players monthly.

About Mindway AI
Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behaviour. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection.

Mindway AI has a strong market position in Denmark and the Netherlands and currently
sees growth in Germany, UK, Sweden, Malta, Spain, Switzerland, and the US. At present, Mindway AI’s solutions detect more than 6.5 million active players monthly and is translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.

Mindway AI’s solutions:
● GameScanner: State-of-the-art detection software based on the combination of AI and human
expert assessment. A “Virtual Psychologist” providing individualised and earlier detection of at-risk or problematic gambling behaviour.
● Gamalyze: Neuroscience-based gamified self-test of decision-making when gambling. More
engaging, proactive, and actionable than typical self-test questionnaires.
For more information, go to www.mindway.ai