NEW YORK, NY (APRIL 27, 2026) – Huddle, the provider of industry-leading pricing and uptime, has announced a landmark bespoke development project with Entain’s CEE division.

The collaboration empowers Entain’s regional brands, including STS in Poland and SuperSport in Croatia, with superior trading solutions with a primary focus on tennis and football (soccer), alongside basketball integration.

This partnership is built on a joint development approach, combining Entain CEE’s proprietary trading expertise with Huddle’s modelling and automation capabilities to further develop and scale Entain CEE brands’ proprietary trading IP, creating a differentiated, market-leading product.

The project, now fully live following a testing period, demonstrates Huddle’s unique capabilities to service tier-one operator clients with custom, high-performance trading architecture, capable of handling the industry’s most complex pricing challenges, particularly across popular betting products such as player props, micro markets, and same-game parlays (bet builders). The focus of the partnership goes beyond pricing performance, with a complementary focus on delivering a faster, more reliable, and more engaging betting experience for customers across CEE.

The jointly developed tennis trading solution delivers unmatched pricing accuracy across all formats, from singles to mixed doubles, covering the ATP Tour down to the Futures Series level for both men’s and women’s competition.

Its simultaneous basketball testing and unique player-minute distribution models have also equipped Entain CEE with the sharpest algorithms to navigate the growing demands of regional bettors for Euroleague, NBA, and other domestic basketball content.

The partnership will continue developing a premium soccer product in time for the 2026 FIFA World Cup in North America, which is expected to drive significant growth in player prop and micro-market engagement globally.

Francesco Borgosano, CEO at Huddle, commented on the Entain CEE partnership: “This bespoke collaboration with Entain CEE represents a significant milestone for Huddle as we demonstrate our ability to build beyond our off-the-shelf solutions with a deeply-integrated and collaborative trading development initiative that enhances our already strong in-house pricing capacity while delivering value to our partners.”

“The depth and complexity of sports like tennis and basketball require highly specialized, automated solutions. By combining our cross-vertical know-how in trading solutions with STS and SuperSport’s strong footprint, we are empowering a superior, more varied offering that delivers more value for the bettor and the operator.”

Ivan Gojic, Chief Sportsbook Officer at Entain CEE: “We’re very pleased to be partnering with Huddle on a bespoke trading initiative that combines our proprietary trading expertise with their modelling capabilities to deliver a truly differentiated product.

“This allows us to significantly improve uptime, pricing and cash-out performance, while expanding one of the strongest player prop and BetBuilder offers in the region. Our ambition is to be the home of player props in CEE and to compete at the highest level, and this partnership is a key step towards that.”